Branding, Howard Johnson and China
In southern China at the moment - Sanya the tourist capital of Hainan province is closer to Bangkok than it is to Beijing…and attracts a massive number of domestic tourists from mainland China with foriegn tourists mainly limited to Russia and Korea.
While the main purpose of my visit here was to deliver some lectures at the Sanya Tourism College, I was invited to speak to the management team at the new 1000 plus room Howard Johnson which opened four months ago. They have a delightful team here and look all set to take the hotel sales and service to a very high level.
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